You have over 2000+ marketing technology vendors who all claim to improve your marketing results. Finding a blueprint that works for your organization is a tall task to serve today’s digital customer while blending in with traditional marketing practices. As companies become more customer-centric and as marketing technologies become more complex, CMOs and digital leaders are increasingly finding themselves playing the role of organizational orchestrator. Digital technologies have now become a key differentiator across all facets of marketing and CX.
In this session we’ll explore how Panasonic North America’s approached it’s digital marketing stack transformation to improve their customer experience and enable more ambitious digital initiatives across the enterprise. Looking at Open Source solutions coupled with off-the-self vendors turned out to be critical to align a marketing strategy that attracts itself to a modern B2B buyer.