As director of technology solutions and services at POWDR Adventure Lifestyle Co, Phil Harding leads the information-technology and digital teams, overseeing technology solutions and services across POWDR’s portfolio. Among his responsibilities, he is tasked with improving guest experience by synergizing POWDR’s brand, technology, and marketing capabilities. Harding has been intimately involved in the evolution and convergence of technology, marketing, brand, and user experience for more than 20 years. As a management consultant at PriceWaterhouseCoopers, he strove to incorporate user perspective in defining technology solutions. As a managing director at EffectiveUI, Harding helped clients understand that user experience is a central theme in developing technology solutions.
Harding holds a BA from the University of Wyoming and an MBA from the University of Minnesota’s Carlson School of Management. He lives in Denver with his family and works out of POWDR’s Louisville, Colorado offices.