Kelvin Lim manages Roche Diabetes Care’s Global Marketing Support team. His team is responsible for supporting all of Roche Diabetes Care’s digital marketing platforms. He is actively involved in driving digital transformation initiatives within Roche. Kelvin advocated the implementation of Drupal, and lead the development of Roche’s Accu-Chek websites within Acquia Cloud Site Factory. As the web platform solution owner, he continues to promote building sites within the Drupal based web content management system, and extending the platform to deliver personalized digital customer experience.
Previously, Kelvin was part of Roche’s R&D product development team for 10 years, working on several diabetes management solutions, including: blood glucose meters, insulin pumps and data management software. He still serves as a Work Group Chair for Personal Connected Health Alliance, working on advancing technology to enable connected medical devices.
He continues to look for more opportunities to further enable Roche’s affiliates to execute digital marketing at their local markets effectively, at scale with speed, and reduced cost.