As VP of Data Strategy and Activation at Bounteous, Jonathan focuses on bringing the strategic value of data analysis to organizations by pinpointing their unique industry challenges and opportunities.  He devises programs that leverage data to create holistic views of the target customer. He is an author and has led dozens of Analytics training seminars around North America, in public venues and for private companies, teaching Google Analytics, Google Tag Manager, and digital marketing strategy. He’s worked for 10 years in web analytics and digital marketing, and before that was an information architect.