SVP Omnichannel & Marketing
Sun & Ski Sports
Jennifer Skeen is the SVP of Omnichannel & Marketing at Sun & Ski Sports and has enjoyed the past 4 years driving culture change for an omnichannel world. Jennifer has gained knowledge and experience in her 21-year career from her time spent in her current role, and her past roles at Academy Sports & Outdoors, Office Max, and the original CompUSA. As with many who grew in their career in omnichannel digital teams Jennifer learned to wear many hats to meet overall team objectives. Jennifer’s experience in leading high performing teams and working interdepartmentally has enabled her and her team to improve the customer experience, to reduce friction for the customer shopping experience, have a holistic view of the customer and educate all associates on the need for clean data, improved integration of store to online experience, and improved understanding of leveraging data as it relates to marketing decisions . Jennifer also is very active with her family and community. When not cheering at soccer games for her daughter, or watching her son at JrROTC events, she leads a Girl Scout troop, volunteers at a community level with Girl Scouts of San Jacinto, and networks for local shelters when not adding to her family’s growing pet count of 3 German Shepard mixed rescue dogs, 1 turtle, and numerous fish.