Jeffrey Rausch is VP of Digital Technology at Shake Shack. He has more than 20 years of IT and Software Development experience, spanning multiple industries, with a primary focus on unlocking incremental business value using digital tools. Today he oversees the continued digital transformation at Shake Shack as the company looks to provide “enlightened hospitality” to its Guests through digital channels. Jeff resides in New Jersey with his family and has been a lifelong fan of the New York Mets.