Dave Sawyer, Director of Analytics, Insights and Optimization | Dave is a seasoned technical professional with over 20 years experience in web development, digital publishing, and website optimization. He has a consulting background and has served many clients in the media, education, and publishing industries. For the last 11 years he has worked in the digital agency space and has pursued a passion for automating, measuring, and optimizing digital experiences. He currently leads the Analytics, Insights and Optimization team at FFW.