Vice President of Marketing
King Arthur Baking Company
Bill Tine joined King Arthur Baking Company in 2009. In his role as Vice President of Marketing and a member of King Arthur’s Strategy Team, he leads brand management, digital marketing, insight and analytics, content development, innovation and web development.
Under his guidance, the company’s consumer-centric marketing strategy has evolved to be a leader in content marketing, with a focus on digital. King Arthur’s brand-building efforts have led to significant share growth in the baking category as core products like whole wheat flour, bread flour and the entire Organic flour line are category leaders and new products in their grain-free and gluten-free lines have seen double-digit growth each of the past few years.
Bill is a graduate of Dickinson College with an MBA from the Tuck School of Business at Dartmouth College. He is a board member and ESOP trustee of Chelsea Green Publishing, former Chair and Treasurer of the board of the Children’s Literacy Foundation (CLiF), and board member for the Friends of the Norris Cotton Cancer Center at Dartmouth Hitchcock Hospital.