Managing Director, Marketing Technology
Beth Adams is a digital marketing strategist and creative technologist who is passionate about helping brands transform their customer experience through data and technology. She consults clients from SMB to Fortune 500, from B2C to B2B, and prides herself on building marketing technology-enabled digital strategies that provide meaningful, quantifiable results.
During her time at VMLY&R, Beth has codified the marketing technology practice and drives future-thinking thought leadership for the agency. Day-to-day, you’ll find Beth consulting clients on how to buy, implement and use the latest technology for data- driven Brand Experience and Customer Experience. Her expertise spans a diverse set of technologies including personalization and targeting, content management, analytics, marketing automation, and CRM, with a focus on the cloud. Beth's unique perspective on integration across the marketing technology stack and pragmatic implementation to drive ROI has positioned her as a strategic lead on top client accounts whose aim is to find the intersection between technology, design, and business and customer strategy.