Baykal is responsible for all software development of Domestic and Global Cusotmer Care and CRM solutions with more than 13 years of software development & architecture backgroud in various domains such as human resources, purchasing, finance & accounting, e-commerce. He led Customer Data Hub project in OMNI channel program which is the center of customer experience and digital transformation of Arcelik and successfully delivered 360 degree customer view and customer data analytics with Acquia Customer Data Hub.