Barbara is the Director of Business Process for Consumer Data and Insights at PVH Corp. Having spent 20+ years in roles in Retail Technology and Data-Driven Marketing, Barbara partners closely with organizational leaders, marketers and technologists to develop data-driven strategies and consumer loyalty that increases engagement and business value. Prior to PVH, Barbara has worked with Tiffany & Co., Cole Haan, David Yurman, Rebecca Minkoff, among others. She also was a contributor to the book, “Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data,” authored by Omer Artun and Dominque Levin (Wiley, 2015).