Barbara is the Director of Business Process for Consumer Data Transformation at PVH Corp. working with leading global brands like Calvin Klein and Tommy Hilfiger.  Having spent 20+ years in roles in Retail, MarTech and Data-Driven Marketing, Barbara partners closely with organizational leaders, marketers and technologists to advance adoption of data-driven strategies and consumer loyalty that increases consumer engagement and business value. Prior to PVH, Barbara has worked with Tiffany & Co., Cole Haan, David Yurman, Vineyard Vines, Rebecca Minkoff, among others. She also was a contributor to the book, “Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data,” authored by Omer Artun and Dominque Levin (Wiley, 2015).