
Barbara Von Euw
Director, Business Process – Consumer Data & Insights
PVH Corp
Barbara is the Director of Business Process for Consumer Data Transformation at PVH Corp. working with leading global brands like Calvin Klein and Tommy Hilfiger. Having spent 20+ years in roles in Retail, MarTech and Data-Driven Marketing, Barbara partners closely with organizational leaders, marketers and technologists to advance adoption of data-driven strategies and consumer loyalty that increases consumer engagement and business value. Prior to PVH, Barbara has worked with Tiffany & Co., Cole Haan, David Yurman, Vineyard Vines, Rebecca Minkoff, among others. She also was a contributor to the book, “Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data,” authored by Omer Artun and Dominque Levin (Wiley, 2015).