Why Predictive Marketing? Why Now?
Most marketers strive to be data-driven. But many find themselves stuck in old ruts. Running batch-and-blast email campaigns, letting creative ideas trample data, and allowing broad segmentation and targeting to stand in for real personalization. In this session, you’ll hear from Omer Artun, Acquia’s Chief Science Officer and former CEO of AgilOne. He’ll share Acquia’s vision for Artificial Intelligence, along with practical tips for leveraging predictive analytics to boost customer acquisition and growth, and identify and lure in lapsed or at-risk customers. Omer will go beyond theory, and focus on concrete steps you can take now to help navigate these unprecedented times.