Unlocking the Power of Customer Analytics

Unlocking the Power of Customer Analytics

The size and diversity of customer data in today's environment give marketers rich sources of intelligence so brands can engage with customers in new and meaningful ways. As data has been democratized across teams, marketers are no longer dependent on data analysts to feed them information -- and data analysts can also now benefit from the richness of all this new data. In this session, we'll explore the deep analytical capabilities integrated into Acquia DXP, and share how all teams -- from regional managers to brand marketers to executives to data scientists -- can all leverage unified analytics to improve their business.

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Featured Speakers:

Karen Wood
Karen Wood
Senior Director, Product Marketing at Acquia
Baykal
Baykal Mehmet Uçar
Software Development Manager at Arcelik
Ziya
Ziya Aşkar
IT Manager Business Analysis - Sales, Turkey at Arcelik