Uniting Content and Data for Empathy at Scale
Personalization is the key to creating and growing customer relationships that last, across all digital channels. But if it’s not partnered with Artificial Intelligence (AI), personalization can only get you so far. When used with the right strategy, AI gives marketers the power to automate the most complex recommendations, enrich segmentation tactics, reach bigger audiences at an individual level, and boost marketing ROI for everything. In this session, we’ll cover the latest challenges and trends, as well as the smartest ways to leverage AI across the customer journey in order to boost customer lifetime value.