Rodan+Fields Skincare Solution Tool: Enhancing Customer Experience via a Drupal-based Recommendation Engine

Rodan+Fields Skincare Solution Tool: Enhancing Customer Experience via a Drupal-based Recommendation Engine

Rodan+Fields, a leading skincare brand, is powered by its innovative dermatology-inspired products and a powerful Independent Consultant Community that helps customers select the right products and regimens as they explore comprehensive solutions for their skincare needs. In this session we will explore how Drupal and the Acquia platform enable this process and drive increased sales via a decoupled Solution Tool. Its sleek React-based quiz interface is supported by a Drupal backend that streamlines complex recommendation logic via confidence-based scoring, while seamlessly integrating with commerce and marketing automation systems.

View Now

Featured Speakers:

Seth
Seth Gregory
Head of Drupal Practice at EPAM
Jahan
Dr. Jahan Shafizadeh
Head of UX/Senior Director Digital Product Management at Rodan+Fields

Sponsored By: