The Marketing Crystal Ball: The Future of Segmentation, Targeting and Personalization

Delivering relevant messaging, content, and offers to the right audience at the right time on the right channel is every marketer’s goal. But it’s easier said than done. Fortunately, new innovations in machine learning and advanced analytics are empowering marketers to be more precise with personalization - at greater scale - than ever before. In this session, Acquia customers will share their personalization best practices, and reveal which tactics are having the biggest impact on conversion and revenue.