How Can Companies Use Data to Significantly Improve Their Customers' Journey?
No two customers are alike. So why does customer communication so often feel generic? When companies collect customer data, customers expect them to use it to deliver personalized offerings and create compelling customer experiences. But too often, that just doesn’t happen. Customers complain they’re not getting value for the information they provide. That’s bad for the customer experience and, in the long term, for the brand. The more complex a company's products and services are, the more important it is to pursue data strategies that focus on the customer as an individual. That focus can significantly improve the customer experience throughout the customer journey, and convince the customer to stick around for the long term. In this session, Fabian Payer will discuss how to utilize technology to collect and store user-related data in a structured way, then use that data to develop valuable user-related insights, and deploy those insights transparently and quickly - across all touchpoints.