General Session

Big Ideas in Digital

Today’s digital transformation innovation may be tomorrow’s old news. Which means keeping up with the latest in has never been more important. Come hear from leading brands, including AMD, Stanley Black & Decker, and Centara, about the latest in strategy. They’ll be sharing what’s happening, what’s working, and what you absolutely need to know, right now.

On the rise: The very latest from King Arthur Baking Company

What’s that delicious aroma? Why, it’s a successful digital transformation at one of America’s most beloved brands! In this session, Acquia CMO Lynne Capozzi will head (virtually) to King Arthur’s Vermont HQ for a behind-the-scenes look at their progress so far, and what to expect next. Bill Tine , KABC’s VP of Marketing, will share a few tips and tricks, along with some surprising fun facts about the 230-year-old company. Success has never tasted so sweet! 

Crushing Complexity By Going Composable: How a CMO and CTO are transforming Pegasystems, together

Pegasystems (Pega, to the world) helps enterprises make better decisions and get work done. Pega CMO Tom Libretto and CTO Don Schuerman are partnering to help the company get impressive things done internally. Here, they’ll discuss how the “composable” concept fits into the company’s digital transformation plans, how they’re using their own technology - the Pega Customer Decision Hub - to engage with customers, and how CMOs and CTOs can work together as effective partners. 

 

 

General Sessions