Free the Data: Transforming Marketers into Data Scientists and Analytics Experts
A company’s customer data is its most valuable asset. But too often, it’s locked away from the people who need it most - marketing and engagement professionals seeking to leverage data for marketing programs. When non-marketing teams become blockers to data, campaign launches are delayed and efficiency dies. Machine learning models built by a few elite experts often don’t make their way to the marketers who need them. Learn how to expand the usage of machine learning across your organization, so you can democratize data, and empower marketers.