The Art of Self-Disruption: Transforming Experiences with the Acquia Customer Data Platform

The Art of Self-Disruption: Transforming Experiences with the Acquia Customer Data Platform

For years, Customer Data Platforms (CDPs) have been the overhyped darlings of the industry. But what good do they do in the real world? And how are they better than DMPs, CRMs, data lakes, and other data management solutions? In this session, we’ll demystify the CDP, and hear directly from marketing leaders who have made CDPs the heart and soul of their successful retention, acquisition, engagement, and growth campaigns.

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Featured Speakers:

Karen Wood
Karen Wood
Senior Director, Product Marketing at Acquia
Wendy Mudis Headshot
Wendy Mudis
VP of Marketing at LIDS Sports Group