The Art of Self-Disruption: Transforming Experiences with the Acquia Customer Data Platform
For years, Customer Data Platforms (CDPs) have been the overhyped darlings of the industry. But what good do they do in the real world? And how are they better than DMPs, CRMs, data lakes, and other data management solutions? In this session, we’ll demystify the CDP, and hear directly from marketing leaders who have made CDPs the heart and soul of their successful retention, acquisition, engagement, and growth campaigns.