The 100 Meter Hurdle: Optimizing Marketing Teams for the Digital-First Era
Today’s world is all about uncertainty. But marketers can rely on two constants: rapid change, and rising customer expectations. Organizations have to adapt or die. That means aligning intelligent insights with key skills, nimble processes, and overall objectives. Understanding the impact of that alignment empowers marketers to transform their programs, while keeping their teams inspired. In this session, you’ll learn how to structure your marketing teams for success. And, you’ll see how Acquia’s latest innovations can eliminate friction from customer experience initiatives, and clear the path to the results you seek.