In this session we will outline the steps necessary to deploy a successful personalization strategy. Personalization and journey orchestration are certainly the next step on the path of digital maturity.
With creation, storage, and access easier than ever before, organizations are beginning to compete on generating and delivering multi-message strategies to the right prospects and consumers at the right time. This involves a complex set of variables and marketing technology tools but none as important or complicated as the human being ultimately responsible for the purchase decision.
True understanding of human needs must be rooted in empathy to have the ability to predict future action based on motivation. The most impressive technology stack, biggest data warehouse, and planned out content calendar are useless if they do not adequately measure and meet the needs of the end-user or align with business strategy.