Every organization -- no matter what size or what business -- strives to remain relevant by differentiating itself and its products in an ultra-competitive, digital-first world. To stay ahead, leading organizations are adopting personalization and customer journey strategies that help establish a competitive edge, generate revenue growth, and build customer loyalty.
AMD (Advanced Micro Devices), the global semiconductor giant, is a winning example. With a relentless focus on the customer, join AMD to learn how they have achieved personalization across digital marketing and across its diverse and global customer base.
Attend this session to learn:
- How AMD defines its personalization vision and achieves its digital marketing goals
- What “personalization at scale” means to a multi-billion dollar global company
- How AMD uses customer data and technology like Acquia Lift and Acquia Journey to deliver the best experience to customers
- The ethics of personalization and how marketers must avoid going too far when they do personalization