At Wendy's, we aspire to be the quality leader in everything we do. That is why we take a fresh approach to digital marketing.
We know how important it is to extend our quirky, quick-witted, and sincere personal touch across the channels our customers use and enjoy. It is our opportunity to make meaningful connections, at scale.
Personalization, using Acquia Lift, has helped Wendy’s connect with customers in the moment where ever they are in their experience—on the road, in-store, or online.
In this session, you’ll learn more about how we used Acquia to bring our digital strategy to life. We will cover why we selected Acquia, how we deployed Acquia Lift, and how we get value from the ecosystem.