More than 50 percent of companies who don’t use a DAM struggle with finding approved files. The need to manage the important digital assets – photos, videos, PDFs, logos, creative templates and so on – is at the heart of creating engaging digital experiences.
In this session we’ll quickly share new findings from a recent survey of 738 marketing professionals that delves into how companies are using creative files, how these are being organized and the challenges they face.
The bulk of this session will cover a practical strategy for building, managing and optimizing marketing assets with a digital asset management solution..
- Build: Don’t be intimidated! Learn how to get started with DAM, from planning to implementation all the way through to onboarding. You’ll learn how to put order around chaos, effectively collect assets across the organization, and centralize them within a DAM.
- Manage: Get best practices for organizing assets most effectively to deliver on the promise of DAM. From getting your team enabled and excited about DAM, to managing where assets are used, to measuring the most impactful assets. Central management of assets contributes to brand consistency and control.
- Optimize: Leverage advanced DAM capabilities and self service design changes to optimize resources around the creation process of new assets with designers and external agencies.