The way we’ve traditionally thought about eCommerce is changing. Consumers expect more, and now they decide the experience they want to have with a brand. As result, eCommerce today has become more than just transactional. It’s all about the experience and emotional connection consumers have with a company. Buyers expect the same level of support online that they’d get in-store; one that provides contextual content to guide them along their decision making path to purchase.
Join our panel of experts for an exciting discussion focused on content and commerce trends and best practices to inform your digital strategy. We’ll talk about how commerce is changing, patterns we’re seeing in the market, and how companies are innovating to keep up with consumer demands.