One of the world’s leading suppliers of sensing, electrical protection, control, and power management solutions, Sensata Technologies has operations and business centers in 12 countries. Sensata’s products improve safety, efficiency, and comfort for millions of people every day in a variety of industries, from automotive and aircraft to military and telecommunications.
Like many large brands, Sensata was in the midst of a cultural shift from an engineering organization to a customer experience organization. The company wanted to provide stakeholders with the best digital experience possible, while consolidating brands and ensuring brand consistency. Additionally, Sensata wanted to responsibly speed its digital maturity.
With more than a dozen brands and related sites under one parent company – but all with their own separate sites – customers who