One of the world’s leading suppliers of sensing, electrical protection, control, and power management solutions, Sensata Technologies has operations and business centers in 12 countries. Sensata’s products improve safety, efficiency, and comfort for millions of people every day in a variety of industries, from automotive and aircraft to military and telecommunications.
Like many large brands, Sensata was in the midst of a cultural shift from an engineering organization to a customer experience organization. The company wanted to provide stakeholders with the best digital experience possible, while consolidating brands and ensuring brand consistency. Additionally, Sensata wanted to responsibly speed its digital maturity.
With more than a dozen brands and related sites under one parent company – but all with their own separate sites – customers who wanted to learn more about Sensata or one of its brands could get a bit confused and the overall customer experience could feel disjointed. But team members in the different departments and business segments had their own concerns about what a major redesign and relaunch would mean for them – how would it impact their ability to customize their sites to meet their specific needs?
Sensata brought in Genuine to lead its digital transformation, and the teams worked closely together to overhaul the main Sensata.com website, the first step of Sensata’s goal to consolidate all brands, providing a consistent customer experience and powerful global presence.
Sensata now has the ability to improve time-to-market for marketing campaigns as well as institute corporate governance across all brands. Using the Acquia platform, Sensata is positioned for success, ready to improve internal efficiencies and processes as well as orchestrate a consistent customer experience stemming all the way from trade shows to repeat business on the site.