A heavy metal music magazine, Revolver has been in print for more than 16 years. The iconic magazine covers both established acts in the music industry as well as those that are on the rise.
Acquired by another media company, Revolver’s new owners wanted a complete overhaul of the site to reflect the magazine’s new branding. The previous site needed not only a complete update, but also an upgrade to a more robust content management platform, an advanced advertising platform, more video interactions and an integrated backend system for a timely news feed.
Revolver’s previous configuration was haphazard, resulting in a cumbersome and buggy admin experience. Publishing fresh content was a frustrating and time-consuming process, requiring editors to manually construct each page, format the content according to their in-house style rules, and push it to the public website it at the correct time. Their server environment also created frequent outages, during which they received no support.
Revolver’s new owners turned to Sourcetop for their new site, and the team quickly got to work migrating existing web content into Drupal 7. Sourcetop implemented a user-friendly page-builder tool using Drupal’s Panelizer, and leveraged Drupal’s Widget Builder to provide a powerful, flexible workflow. The responsive site features live updated news content from Apple News, as well as streaming video content in JWPlayer. Additionally, the team implemented advertising using the DFP partner network and integrated MoEngage for robust analytics.
Revolver’s rebranded site responds far more efficiently than before, driving increased traffic and stronger engagement. Pageviews increased by 260 percent year-over-year, and the number of users has increased by 210 percent year-over-year. Live news and streaming video features appear to be working quite well; they have increased time on page by 28 percent year-over-year.