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General SessionAcquia executives including CEO Michael Sullivan, and Co-founder and CTO, as well as Drupal Founder and Project Lead Dries Buytaert will highlight the latest innovations in Acquia’s Open Digital Experience Platform – including new capabilities for marketers, developers, and content creators. Sponsored By:
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Enterprise Content Management, EvolvedEnterprise content management, when done well, is hard. That's why the job has always been left to IT, leaving marketing locked out of the process and frustrated with the slow pace. Acquia's latest innovation frees up IT, and puts marketing in the pilot seat, on the course for better business outcomes. |
Making the Leap: Becoming a Digital-First BusinessThe global pandemic has permanently changed the way brands engage with their customers. Gone are the days of relying on in-person experiences to cultivate loyalty and retention. Now, digital channels are the only practical way for many brands to engage with customers. That means brands must accelerate their plans to become digital-first companies. In this session, you’ll learn how industry leaders made their own digital leap, what they learned along the way, and how their experiences can inform your own transformation. |
Rodan+Fields Skincare Solution Tool: Enhancing Customer Experience via a Drupal-based Recommendation EngineRodan+Fields, a leading skincare brand, is powered by its innovative dermatology-inspired products and a powerful Independent Consultant Community that helps customers select the right products and regimens as they explore comprehensive solutions for their skincare needs. In this session we will explore how Drupal and the Acquia platform enable this process and drive increased sales via a decoupled Solution Tool. Its sleek React-based quiz interface is supported by a Drupal backend that streamlines complex recommendation logic via confidence-based scoring, while seamlessly integrating with commerce and marketing automation systems. Sponsored By:
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Getting Drupal Going is Easier than EverUpgrading from an older Drupal version, or moving to Drupal from an entirely different CMS was a pain - until now. We’ll show you how Acquia can help you hit the ground running, and start making the most of the latest version of Drupal faster than ever before. |
The 100 Meter Hurdle: Optimizing Marketing Teams for the Digital-First EraToday’s world is all about uncertainty. But marketers can rely on two constants: rapid change, and rising customer expectations. Organizations have to adapt or risk losing to the competition. In this session, you’ll learn how to structure your marketing teams for success. And, you’ll see how Acquia’s latest innovations can eliminate friction from customer experience initiatives, and clear the path to the results you seek. |
Leveraging Drupal 8 and Acquia to Boost B2B Lead Generation and Marketing VelocityCloudHealth, a division of VMware, is a powerful cloud management platform trusted by organizations around the world. In this session, you’ll learn how they utilized an upgrade to Drupal 8, a redesign, and the Acquia platform to boost B2B lead generation and improve the velocity of their marketing and development efforts. You’ll also pick up tips and tricks on how to combine your own team members with an agency team to form a unified, exceptional delivery force. Sponsored By:
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Build Better, Faster, and More Efficiently with DrupalFrom new members to established pros, the Drupal developer community is the heart of the open-source project. Acquia’s latest developer solutions help those new to Drupal get on board quickly, and start delivering top-quality code in hours. And, seasoned pros will find all the tools they need to work more efficiently, all in one place. We’ll share lots of details about the new developer solutions, all available only on the Acquia Drupal Cloud.* |
The Art of Self-Disruption: Transforming Experiences with the Acquia Customer Data PlatformFor years, Customer Data Platforms (CDPs) have been the overhyped darlings of the industry. But what good do they do in the real world? And how are they better than DMPs, CRMs, data lakes, and other data management solutions? In this session, we’ll demystify the CDP, and hear directly from marketing leaders who have made CDPs the heart and soul of their successful retention, acquisition, engagement, and growth campaigns. |
Commitment to Goal: The Complex Road to a Connected Experience in Financial ServicesJoin Phase2 and Webster Bank as they dig into what it means to achieve consumer connection in banking. Reimagining digital platforms to enable personalization, promote flexibility and scalability, and provide a consistent experience through every channel is essential to success. Learn how the team leveraged a D7-D8 migration, Acquia Personalization (formerly known as Lift), a design system using Particle10, and Tealium to create a stack that led Webster to deeper customer loyalty and engagement. Sponsored By:
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COVID has Redefined Scale. Learn how to Adapt, and Prepare for What’s NextFrom evaluation to purchase, today’s buyer journey is increasingly moving online. Smart companies are investing in better digital experiences and improving their content to keep their name top-of-mind. But scaling effectively isn’t easy. Especially with multiple digital properties, security concerns, and efficiency needs. Now, we’ll reveal how Acquia’s latest innovation makes scaling truly simple. |
Uniting Content and Data for Empathy at ScalePersonalization is the key to creating and growing customer relationships that last, across all digital channels. But if it’s not partnered with Artificial Intelligence (AI), personalization can only get you so far. When used with the right strategy, AI gives marketers the power to automate the most complex recommendations, enrich segmentation tactics, reach bigger audiences at an individual level, and boost marketing ROI for everything. In this session, we’ll cover the latest challenges and trends, as well as the smartest ways to leverage AI across the customer journey in order to boost customer lifetime value. |
BIO’s Digital Transformation – Connect. Unify. Empower.In 2019, Biotechnology Innovation Organization (BIO) embarked on a digital transformation journey to consolidate six of their key web properties onto a single Drupal platform and reimagine what a Drupal CMS should be. This was an ambitious undertaking to unify BIO’s brands with a cohesive design, connect data and users across the digital platform with key enterprise integrations, and empower BIO’s staff with an intuitive, self-serve publishing experience. This resulted in a robust, scalable, next-generation Drupal 8 platform, hosted on Acquia, that transformed BIO from a reactive organization to a proactive, content-centric newsroom. In this session, Joe Hansen, Managing Director of BIO, will reveal how BIO capitalized on their new Drupal digital platform, hosted on Acquia, to respond to the Coronavirus and lead the charge against the pandemic on behalf of their members. Sponsored By:
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Empowering Your Team with Low-CodeLow-code solutions are transforming how companies build digital products, manage data, deliver content, and more. Easy and intuitive, low-code solutions like Site Studio empower non-technical users to take charge of tasks that historically fell to IT. Here, you’ll find out why everyone’s going low. And you’ll see how a low-code solution makes Drupal even easier, thanks to a visual drag-and-drop interface, reusable components, and more. |
Why Predictive Marketing? Why Now?Most marketers strive to be data-driven. But many find themselves stuck in old ruts. Running batch-and-blast email campaigns, letting creative ideas trample data, and allowing broad segmentation and targeting to stand in for real personalization. In this session, you’ll hear from Omer Artun, Acquia’s Chief Science Officer and former CEO of AgilOne. He’ll share Acquia’s vision for Artificial Intelligence, along with practical tips for leveraging predictive analytics to boost customer acquisition and growth, and identify and lure in lapsed or at-risk customers. Omer will go beyond theory, and focus on concrete steps you can take now to help navigate these unprecedented times. |
Pulling It Off - How Category Leaders Innovate RapidlyThis engaging panel discussion will take a close look at collaborative partnerships focused on continuous innovation, and reveal how top brands are pulling off digital transformation with the help of strategic agency partnerships. Keith Schwartz, CEO of Bounteous, will be joined by category leaders from the CPG and fast casual restaurant industries to discuss digital product innovations developed in response to the pandemic. You’ll learn how they’ve adapted their digital experiences to meet changing business demands, and what it takes to stay in front of their competition. Bounteous CTO, Seth Dobbs, will moderate this discussion. Sponsored By:
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Why Drupal 9 Really is a Game-ChangerDrupal 9 launched in the summer of 2020, and the impact was immediate. In this session, you’ll learn what makes it better, what the community is doing, and why D9 is the perfect foundation for a truly exceptional digital experience. |
Activating Intelligent Insight with Acquia PersonalizationReal, effective personalization is tough to achieve. With so much data, and no shortage of insights, it can be difficult to know where to even begin creating a truly great, truly tailored experience. In this session, you’ll learn how an integrated approach can help you break through the clutter. You’ll see how leveraging the power of intelligent insights and a true 360 profile can empower you to identify and quickly implement truly effective personalization at every step of the customer journey. |
Optimizing Design Systems for Digital Experience PlatformsDesign systems serve as a foundation for experience design at scale. They provide the components, visual styles, and development processes to help teams create consistent digital experiences. But many organizations are only using their design system as a style guide to ensure a consistent look and feel – leaving their digital measurement approach to be considered separately. As components are reused, organizations end up tracking the same type of customer interaction in multiple ways – making it difficult to understand how each design pattern actually performs. In this session, we’ll examine how to evolve your design system into a valuable experience design hub which centralizes guidelines, best practices, and learnings from analytics and A/B testing. We’ll include real-world examples of optimized component design systems and considerations for data-driven personalization use cases. Sponsored By:
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A Fail-Proof Approach to DrupalPeople and organizations love Drupal because of its flexibility and the turbocharged speed-to-market it makes possible. Determining the best Drupal approach for an organization begins with the valuable tools and guidance Acquia provides. In this session, you’ll learn how Acquia’s latest innovation empowers organizations to make the most of Drupal, without hampering their innovation. |
Orchestrating One-to-One Omnichannel Experiences with Acquia Campaign StudioCustomer journeys are anything but simple. They’re intricate, non-linear, and as unique as each customer. In addition to that complexity, siloed data and technology can make it extremely difficult to create and execute the compelling, consistent experiences customers expect across their entire journey. The challenge is further amplified as organizations scale across brands, geographies, or franchises to reach global audiences. In this session, you’ll learn how Acquia Campaign Studio and Acquia Campaign Factory are uniquely equipped to help marketers tailor every touch point across the entire journey, and seamlessly scale a global marketing operation. |
Driving Digital Customer Experiences with Acquia on AWSA popular CMS in the web development community, Drupal offers advantages for driving digital experiences for Acquia customers on AWS. Join Jessica Ho, Senior Partner Solutions Architect at AWS, as she discusses why Acquia is a leading enterprise-grade platform for creating Drupal digital experiences and how Acquia’s Drupal cloud helps customers scale their digital experiences without overspending. Sponsored By:
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Meet the Pilot Driving Acquia Cloud Forward (Hint: It’s Kubernetes-Native)The Cloud has evolved. And so has the gap in the value provided by Cloud Innovators and Cloud Laggards. In this session, we’ll define a Kubernetes-native solution, outline the value it can provide organizations of all sizes, and reveal how Cloud Next will help you grow without sacrificing any of that precious Acquia security. |
Unlocking the Power of Customer AnalyticsThe size and diversity of customer data in today's environment give marketers rich sources of intelligence so brands can engage with customers in new and meaningful ways. As data has been democratized across teams, marketers are no longer dependent on data analysts to feed them information -- and data analysts can also now benefit from the richness of all this new data. In this session, we'll explore the deep analytical capabilities integrated into Acquia DXP, and share how all teams -- from regional managers to brand marketers to executives to data scientists -- can all leverage unified analytics to improve their business. |
How Can Companies Use Data to Significantly Improve Their Customers' Journey?No two customers are alike. So why does customer communication so often feel generic? When companies collect customer data, customers expect them to use it to deliver personalized offerings and create compelling customer experiences. But too often, that just doesn’t happen. Customers complain they’re not getting value for the information they provide. That’s bad for the customer experience and, in the long term, for the brand. The more complex a company's products and services are, the more important it is to pursue data strategies that focus on the customer as an individual. That focus can significantly improve the customer experience throughout the customer journey, and convince the customer to stick around for the long term. In this session, Fabian Payer will discuss how to utilize technology to collect and store user-related data in a structured way, then use that data to develop valuable user-related insights, and deploy those insights transparently and quickly - across all touchpoints. Sponsored By:
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General SessionLeading B2B and B2C brands including Ultimate Kronos Group, Stanley Black and Decker, PVH, and Mars will share their insight about their digital strategies, keys for success, and a deep dive into the tools they use to deliver top-notch CX during the Big Ideas in Digital panel. Sponsored By:
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