ENGAGE AGENDA

This year, we’ve designed the Engage Agenda to make it even easier to get exactly what you want from the event. Pinpoint track sessions that are directly relevant to you and your career. Take in a wide range of fascinating keynote speakers. Mix and mingle at loads of great networking events. Get into a deep dive discussion with an Acquia expert. Whatever you need to up your game, you’ll find it at Engage. Be sure to check back often for the very latest additions.

TRACK SESSIONS

To help you focus your time and get the most out of your Engage experience, we’ve divided our sessions into four tracks.

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MARKETING LEADER

Up your game by developing a deeper understanding of the latest ways to ensure your digital experiences are the best they can be. 

IT Leader Logo

 

IT LEADER

Get up to speed on the latest solutions, and learn how they can make a difference in your organization, right now. 

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DEVELOPER

Soak up the insights, tips, and tricks  you need to start doing your best work yet. 

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DXP

Discover how composability transforms experience, consistently driving digital innovation at the ever accelerating speed of now, today and for the future.

 

10:00am - 11:00am EDT
General Sessions
10:00am - 11:00am EDT

General Session

Session details coming soon!

11:00am - 11:30am EDT
Partner Pavilion
11:00am - 11:30am EDT

Partner Pavilion

11:30am - 11:45am EDT
Developer
11:30am - 11:45am EDT
Ron Northcutt
Matthew Grasmick

A Sneak Peek at 2022: The Future of the Acquia Dev Experience

Our developer community is the cornerstone of every great digital experience we create together. And the community’s importance is only growing. Learn about the Acquia developer vision for 2021, and what we’re doing to help you work faster and smarter, so you can contribute even more value to the business.

IT
11:30am - 11:45am EDT

The Future of Content Is...Composable

Digital content is the most effective path to customer connection. Now is the time to reimagine how you build, deploy, and optimize the vast amount of content you need to create to make those connections. A composable strategy is the place to start. Learn about the Drupal Cloud roadmap, and get acquainted with the solutions that can propel your business forward.

Marketing
11:30am - 11:45am EDT
Karen Wood
Mark Picone

The Future of Marketing: Open, Accessible, and Democratized

To maximize workflow efficiency, adapt to trends and opportunities, and consistently boost revenue, today’s marketer needs to be empowered. Today, innovative companies can leave the gatekeepers and siloed systems behind, and forge a new path. Marketers now can have quick access to the insights they need. And, they can tap into the power of machine learning to nimbly grow programs, tools, and campaigns to better engage with customers. Learn about the Acquia Marketing Cloud roadmap, and the new vision for the future of marketing.

DXP
11:30am - 11:45am EDT

The Future is Composable. And Powered by Acquia DXP

Legacy enterprise architectures simply weren’t built for today’s digital-first pace. If you’re stuck on an outdated, inflexible, unadaptable architecture, you may be constantly trying to catch up to the digital expectations of your customers and employees. To drive digital innovation and transformation, you need a new approach to enterprise architecture: composability. A composable architecture enables brands to leverage composable content, data, design, and journeys to fuel composable engagement. Come discover Acquia’s DXP vision for the composable enterprise.

11:45am - 12:00pm EDT
Developer
11:45am - 12:00pm EDT
Ron Northcutt
Beverly Lanning

Ramping Up: Acquia CMS as an Accelerator

Acquia CMS - our newest distribution of Drupal - delivers an innovative new way to build, run, and enhance Drupal applications. And it’s our best yet. We’ve designed it to be inclusive of community needs, shorten the learning curve, and make it easier for customers to run Drupal. Ron Northcutt, our Director of Developer Advocacy, will detail not only how Acquia CMS can serve as an accelerator for a wide range of Drupal use cases, but also how it helps deliver those projects ahead of schedule and under budget.

IT
11:45am - 12:00pm EDT

Infinity and Beyond: Scaling Your Drupal Application

More of the customer journey takes place on your digital channels than ever before. Are you ready to meet those demands? Learn how to scale all of your content applications with Cloud Next, powered by the latest autoscaling tools and Kubernetes-native technology.

Marketing
11:45am - 12:00pm EDT
Karen Wood

Free the Data: Transforming Marketers into Data Scientists and Analytics Experts

A company’s customer data is its most valuable asset. But too often, it’s locked away from the people who need it most - marketing and engagement professionals seeking to leverage data for marketing programs. When non-marketing teams become blockers to data, campaign launches are delayed and efficiency dies. Machine learning models built by a few elite experts often don’t make their way to the markers who need them. Learn how to expand the usage of machine learning across your organization, so you can democratize data, and empower marketers.

DXP
11:45am - 12:00pm EDT

The First-Party Data Revolution: Winning Hearts, Minds, & Market Share Today

t’s time to scale your experiences without the sugar. Now, you can leave cookies in the past and emerge stronger than ever before. With a powerful first-party data strategy, you’ll win customer trust and loyalty no matter where they engage - online or offline. Intelligent identity resolution uses the power of machine learning to deliver a clear, complete, and enriched understanding of who your customers are, and what they want at any moment in the journey. Democratize data across your organization, and empower every team member to make informed decisions that enhance the digital experience at every step.

12:00pm - 12:15pm EDT
Developer
12:00pm - 12:15pm EDT

To Decouple or Not to Decouple? Building PWAs with Acquia CMS and JS

Decoupled Drupal empowers developers to deliver content across multiple channels. But it can also leave them responsible for managing technical debt in a high code environment. Learn how to use Acquia CMS as an assembly platform for content and JS components to create Progressive Web Applications.

IT
12:00pm - 12:15pm EDT

One Platform. Any Drupal Application.

What do a website, customer portal, intranet, and microsite all have in common? They’re all driven by content and the user experience, both of which can be powered by Acquia’s Drupal Cloud. Learn how Simba can empower you to run any type of Drupal-based application quickly and easily.

Marketing
12:00pm - 12:15pm EDT
Karen Wood

Keeping it Clean: Marketing Excellence Fueled by Data Quality

Growing your business begins with understanding your customer. Many companies use multiple systems in an attempt to develop a 360-degree view of the customer. But is that really even possible? If you’re an Acquia CDP customer, it is. Learn how the Acquia CDP can resolve identities, cleanse data, and create a truly clear, truly comprehensive customer record the entire company can trust. "

DXP
12:00pm - 12:15pm EDT

Free Your Content: A Composable Approach to Success

A composable architecture empowers you to rethink your product experiences from scratch. When you’re free from internal taxonomies, and from the complexity and cost of dealing with multiple information sources, you can deliver more value to your customers. Learn how to master content ranging from thought leadership to your catalog, and deliver enriched product experiences everywhere. You’ll gain control of the buying journey and streamline operations to focus on intelligent experiences, all without endless synchronization.

12:15pm - 12:30pm EDT
Developer
12:15pm - 12:30pm EDT
Ron Northcutt
Matthew Grasmick

Blue Skies Ahead: Moving to 100% Cloud-Based Development

The right tools make developers faster and more efficient. But at what cost? Setting up and maintaining tools and environments can take hours. With Cloud IDE and Acquia’s developer tools, you can be up and running in minutes with an ideal workflow that’s 100% cloud based - your feet never even have to leave the ground.

IT
12:15pm - 12:30pm EDT

Sky-High Expectations: Moving Drupal Developers to the Cloud

Acquia is committed to making the developer experience 100 percent cloud based. We’re fueling that transition with accelerators, specialized tools, and detailed developer content. Learn how we’re helping experienced developers deliver even more innovation, and empowering new developers to begin contributing in just days.

Marketing
12:15pm - 12:30pm EDT

The Marketing Crystal Ball: The Future of Segmentation, Targeting and Personalization

Delivering relevant messaging, content, and offers to the right audience at the right time on the right channel is every marketer’s goal. But it’s easier said than done. Fortunately, new innovations in machine learning and advanced analytics are empowering marketers to be more precise with personalization - at greater scale - than ever before. In this session, Acquia customers will share their personalization best practices, and reveal which tactics are having the biggest impact on conversion and revenue.

DXP
12:15pm - 12:30pm EDT

Sponsored Session

Session details coming soon!

12:30pm - 01:00pm EDT
Partner Pavilion
12:30pm - 01:00pm EDT

Partner Pavilion

01:00pm - 02:00pm EDT
General Sessions
01:00pm - 02:00pm EDT

General Session

Big Ideas in Digital

Today’s digital transformation innovation may be tomorrow’s old news. Which means keeping up with the latest in has never been more important. Come hear from leading brands, including AMD, Stanley Black & Decker, and Centara, about the latest in strategy. They’ll be sharing what’s happening, what’s working, and what you absolutely need to know, right now.

On the rise: The very latest from King Arthur Baking Company

What’s that delicious aroma? Why, it’s a successful digital transformation at one of America’s most beloved brands! In this session, Acquia CMO Lynne Capozzi will head (virtually) to King Arthur’s Vermont HQ for a behind-the-scenes look at their progress so far, and what to expect next. Bill Tine , KABC’s VP of Marketing, will share a few tips and tricks, along with some surprising fun facts about the 230-year-old company. Success has never tasted so sweet! 

Crushing Complexity By Going Composable: How a CMO and CTO are transforming Pegasystems, together

Pegasystems (Pega, to the world) helps enterprises make better decisions and get work done. Pega CMO Tom Libretto and CTO Don Schuerman are partnering to help the company get impressive things done internally. Here, they’ll discuss how the “composable” concept fits into the company’s digital transformation plans, how they’re using their own technology - the Pega Customer Decision Hub - to engage with customers, and how CMOs and CTOs can work together as effective partners.