The global pandemic has permanently changed the way brands engage with their customers. Gone are the days of relying on in-person experiences to cultivate loyalty and retention. Now, digital channels are the only practical way for many brands to engage with customers. That means brands must accelerate their plans to become digital-first companies. In this session, you’ll learn how industry leaders made their own digital leap, what they learned along the way, and how their experiences can inform your own transformation.

Today’s world is all about uncertainty. But marketers can rely on two constants: rapid change, and rising customer expectations. Organizations have to adapt or die. That means aligning intelligent insights with key skills, nimble processes, and overall objectives. Understanding the impact of that alignment empowers marketers to transform their programs, while keeping their teams inspired. In this session, you’ll learn how to structure your marketing teams for success. And, you’ll see how Acquia’s latest innovations can eliminate friction from customer experience initiatives, and clear the path to the results you seek.

For years, Customer Data Platforms (CDPs) have been the overhyped darlings of the industry. But what good do they do in the real world? And how are they better than DMPs, CRMs, data lakes, and other data management solutions? In this session, we’ll demystify the CDP, and hear directly from marketing leaders who have made CDPs the heart and soul of their successful retention, acquisition, engagement, and growth campaigns.

Personalization is the key to creating and growing customer relationships that last, across all digital channels. But if it’s not partnered with Artificial Intelligence (AI), personalization can only get you so far. When used with the right strategy, AI gives marketers the power to automate the most complex recommendations, enrich segmentation tactics, reach bigger audiences at an individual level, and boost marketing ROI for everything. In this session, we’ll cover the latest challenges and trends, as well as the smartest ways to leverage AI across the customer journey in order to boost customer lifetime value.

Most marketers strive to be data-driven. But many find themselves stuck in old ruts. Running batch-and-blast email campaigns, letting creative ideas trample data, and allowing broad segmentation and targeting to stand in for real personalization. In this session, you’ll hear from Omer Artun, Acquia’s Chief Science Officer and former CEO of AgilOne. He’ll share Acquia’s vision for Artificial Intelligence, along with practical tips for leveraging predictive analytics to boost customer acquisition and growth, and identify and lure in lapsed or at-risk customers. Omer will go beyond theory, and focus on concrete steps you can take now to help navigate these unprecedented times.

Real, effective personalization is tough to achieve. With so much data, and no shortage of insights, it can be difficult to know where to even begin creating a truly great, truly tailored experience. In this session, you’ll learn how an integrated approach can help you break through the clutter. You’ll see how leveraging the power of intelligent insights and a true 360 profile can empower you to identify and quickly implement truly effective personalization at every step of the customer journey.

Customer journeys are anything but simple. They’re intricate, non-linear, and as unique as each customer. In addition to that complexity, siloed data and technology can make it extremely difficult to create and execute the compelling, consistent experiences customers expect across their entire journey. The challenge is further amplified as organizations scale across brands, geographies, or franchises to reach global audiences. In this session, you’ll learn how Acquia Campaign Studio and Acquia Campaign Factory are uniquely equipped to help marketers tailor every touch point across the entire journey, and seamlessly scale a global marketing operation.

The size and diversity of customer data in today's environment give marketers rich sources of intelligence so brands can engage with customers in new and meaningful ways. As data has been democratized across teams, marketers are no longer dependent on data analysts to feed them information -- and data analysts can also now benefit from the richness of all this new data. In this session, we'll explore the deep analytical capabilities integrated into Acquia DXP, and share how all teams -- from regional managers to brand marketers to executives to data scientists -- can all leverage unified analytics to improve their business.