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10:00am - 11:00am EDT

General Session

Acquia executives including CEO Michael Sullivan, and Co-founder and CTO, as well as Drupal Founder and Project Lead Dries Buytaert will highlight the latest innovations in Acquia’s Open Digital Experience Platform – including new capabilities for marketers, developers, and content creators.

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Michael-Sullivan
Mike Sullivan
Chief Executive Officer at Acquia
Dries Buytaert
Dries Buytaert
Chairman, Chief Technology Officer at Acquia
Lynne Capozzi
Lynne Capozzi
Chief Marketing Officer at Acquia
Eric Fullerton
Eric Fullerton
Lead Product Evangelist at Acquia
Mark Jeffries Headshot
Mark Jeffries
Engage Conference Host at Mark Jeffries Communications

Sponsored By:

11:25am - 11:45am EDT

Enterprise Content Management, Evolved

Enterprise content management, when done well, is hard. That's why the job has always been left to IT, leaving marketing locked out of the process and frustrated with the slow pace. Acquia's latest innovation frees up IT, and puts marketing in the pilot seat, on the course for better business outcomes.

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Shaun
Shaun McDougall
Director, Marketing at Leidos
Ryan
Ryan Picchini
Director of Product Marketing at Acquia
Charley
Charley Dublin
Vice President Of Product Management at Acquia
Kevin
Kevin Cochrane
Senior Vice President of Product Marketing at Acquia

Making the Leap: Becoming a Digital-First Business

The global pandemic has permanently changed the way brands engage with their customers. Gone are the days of relying on in-person experiences to cultivate loyalty and retention. Now, digital channels are the only practical way for many brands to engage with customers. That means brands must accelerate their plans to become digital-first companies. In this session, you’ll learn how industry leaders made their own digital leap, what they learned along the way, and how their experiences can inform your own transformation.

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Karen Wood
Karen Wood
Senior Director, Product Marketing at Acquia
Dion
Dion Picco
VP of Product, Acquia Marketing Cloud at Acquia

Rodan+Fields Skincare Solution Tool: Enhancing Customer Experience via a Drupal-based Recommendation Engine

Rodan+Fields, a leading skincare brand, is powered by its innovative dermatology-inspired products and a powerful Independent Consultant Community that helps customers select the right products and regimens as they explore comprehensive solutions for their skincare needs. In this session we will explore how Drupal and the Acquia platform enable this process and drive increased sales via a decoupled Solution Tool. Its sleek React-based quiz interface is supported by a Drupal backend that streamlines complex recommendation logic via confidence-based scoring, while seamlessly integrating with commerce and marketing automation systems.

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Seth
Seth Gregory
Head of Drupal Practice at EPAM
Jahan
Dr. Jahan Shafizadeh
Head of UX/Senior Director Digital Product Management at Rodan+Fields

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11:50am - 12:10pm EDT

Getting Drupal Going is Easier than Ever

Upgrading from an older Drupal version, or moving to Drupal from an entirely different CMS was a pain - until now. We’ll show you how Acquia can help you hit the ground running, and start making the most of the latest version of Drupal faster than ever before.

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Maggie
Maggie Schroeder
Senior Product Marketing Manager at Acquia
Angie Byron
Angela Byron
Sr. Director of Product and Community Development at Acquia
Dan Owens
Dan Owens
Chief Technology Officer at Patient Point

The 100 Meter Hurdle: Optimizing Marketing Teams for the Digital-First Era

Today’s world is all about uncertainty. But marketers can rely on two constants: rapid change, and rising customer expectations. Organizations have to adapt or risk losing to the competition. In this session, you’ll learn how to structure your marketing teams for success. And, you’ll see how Acquia’s latest innovations can eliminate friction from customer experience initiatives, and clear the path to the results you seek.

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Alex
Alex Dal Canto
Director of Product Marketing at Acquia
Jennifer Skeen
Jennifer Skeen
SVP Omnichannel & Marketing at Sun & Ski Sports

Leveraging Drupal 8 and Acquia to Boost B2B Lead Generation and Marketing Velocity

CloudHealth, a division of VMware, is a powerful cloud management platform trusted by organizations around the world. In this session, you’ll learn how they utilized an upgrade to Drupal 8, a redesign, and the Acquia platform to boost B2B lead generation and improve the velocity of their marketing and development efforts. You’ll also pick up tips and tricks on how to combine your own team members with an agency team to form a unified, exceptional delivery force.

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Justin Emond
Justin Emond
CEO & Founder at Third and Grove
Michael
Michael LaLiberté
Sr. Program Manager of Web at CloudHealth by VMware

Sponsored By:

12:15pm - 12:35pm EDT

Build Better, Faster, and More Efficiently with Drupal

From new members to established pros, the Drupal developer community is the heart of the open-source project. Acquia’s latest developer solutions help those new to Drupal get on board quickly, and start delivering top-quality code in hours. And, seasoned pros will find all the tools they need to work more efficiently, all in one place. We’ll share lots of details about the new developer solutions, all available only on the Acquia Drupal Cloud.*

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Matthew Grasmick
Matthew Grasmick
Director, Product Management at Acquia
Karen West
Karen West
Manager, Digital Marketing Technology at AMD
Andy Glover
Andy Glover
Web Architect at AMD
Peter Wood
Peter Wood
Web Developer, AMD at AMD

The Art of Self-Disruption: Transforming Experiences with the Acquia Customer Data Platform

For years, Customer Data Platforms (CDPs) have been the overhyped darlings of the industry. But what good do they do in the real world? And how are they better than DMPs, CRMs, data lakes, and other data management solutions? In this session, we’ll demystify the CDP, and hear directly from marketing leaders who have made CDPs the heart and soul of their successful retention, acquisition, engagement, and growth campaigns.

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Karen Wood
Karen Wood
Senior Director, Product Marketing at Acquia
Wendy Mudis Headshot
Wendy Mudis
VP of Marketing at LIDS Sports Group

Commitment to Goal: The Complex Road to a Connected Experience in Financial Services

Join Phase2 and Webster Bank as they dig into what it means to achieve consumer connection in banking. Reimagining digital platforms to enable personalization, promote flexibility and scalability, and provide a consistent experience through every channel is essential to success. Learn how the team leveraged a D7-D8 migration, Acquia Personalization (formerly known as Lift), a design system using Particle10, and Tealium to create a stack that led Webster to deeper customer loyalty and engagement.

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Emily White
Emily White
VP Marketing at Phase2
Chris Jorgenson
Chris Jorgenson
Director of Marketing at Phase2
Jonathan Adams
Jonathan Adams
Software Architect at Phase2
TODD PURCELL
Todd Purcell
Head of Digital Banking, Marketing & Experience at Webster Bank

Sponsored By:

12:45pm - 01:05pm EDT

COVID has Redefined Scale. Learn how to Adapt, and Prepare for What’s Next

From evaluation to purchase, today’s buyer journey is increasingly moving  online. Smart companies are investing in better digital experiences and improving their content to keep their name top-of-mind. But scaling effectively isn’t easy. Especially with multiple digital properties, security concerns, and efficiency needs. Now, we’ll reveal how Acquia’s latest innovation makes scaling truly simple.

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Dylan Josephs
Dylan Josephs
Product Manager at Acquia
Ryan
Ryan Picchini
Director of Product Marketing at Acquia
Alexander
Alexander Husarek
Managing Director, Talent and Organizational Development at Charles Schwab

Uniting Content and Data for Empathy at Scale

Personalization is the key to creating and growing customer relationships that last, across all digital channels. But if it’s not partnered with Artificial Intelligence (AI), personalization can only get you so far. When used with the right strategy, AI gives marketers the power to automate the most complex recommendations, enrich segmentation tactics, reach bigger audiences at an individual level, and boost marketing ROI for everything. In this session, we’ll cover the latest challenges and trends, as well as the smartest ways to leverage AI across the customer journey in order to boost customer lifetime value.

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Marci
Marci Maddox
Research Director, Enterprise Content Strategies at IDC

BIO’s Digital Transformation – Connect. Unify. Empower.

In 2019, Biotechnology Innovation Organization (BIO) embarked on a digital transformation journey to consolidate six of their key web properties onto a single Drupal platform and reimagine what a Drupal CMS should be. This was an ambitious undertaking to unify BIO’s brands with a cohesive design, connect data and users across the digital platform with key enterprise integrations, and empower BIO’s staff with an intuitive, self-serve publishing experience. This resulted in a robust, scalable, next-generation Drupal 8 platform, hosted on Acquia, that transformed BIO from a reactive organization to a proactive, content-centric newsroom.

In this session, Joe Hansen, Managing Director of BIO, will reveal how BIO capitalized on their new Drupal digital platform, hosted on Acquia, to respond to the Coronavirus and lead the charge against the pandemic on behalf of their members.

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Joe Hansen
Joe Hansen
Managing Director, Digital Communications & Branding at Biotechnology Innovation Organization
Johnny Nguyen
Johnny Nguyen
Senior Manager, Technology at Publicis Sapient
Yijun
Yijun Zhang
Platform Specialist & Acquia Certified Drupal Grand Master at Publicis Sapient

Sponsored By:

01:35pm - 01:55pm EDT

Empowering Your Team with Low-Code

Low-code solutions are transforming how companies build digital products, manage data, deliver content, and more. Easy and intuitive, low-code solutions like Site Studio empower non-technical users to take charge of tasks that historically fell to IT. Here, you’ll find out why everyone’s going low. And you’ll see how a low-code solution makes Drupal even easier, thanks to a visual drag-and-drop interface, reusable components, and more.

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Ryan
Ryan Picchini
Director of Product Marketing at Acquia
Craig Hanna
Craig Hanna
Product Manager at Acquia
Ian Hunt
Ian Hunt
Chief Customer Officer, Banking Division at Close Brothers

Why Predictive Marketing? Why Now?

Most marketers strive to be data-driven. But many find themselves stuck in old ruts. Running batch-and-blast email campaigns, letting creative ideas trample data, and allowing broad segmentation and targeting to stand in for real personalization. In this session, you’ll hear from Omer Artun, Acquia’s Chief Science Officer and former CEO of AgilOne. He’ll share Acquia’s vision for Artificial Intelligence, along with practical tips for leveraging predictive analytics to boost customer acquisition and growth, and identify and lure in lapsed or at-risk customers. Omer will go beyond theory, and focus on concrete steps you can take now to help navigate these unprecedented times.

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Omer
Omer Artun
Chief Science Officer at Acquia
Arnaud
Arnaud Prades
Director of Machine Learning at Acquia

Pulling It Off - How Category Leaders Innovate Rapidly

This engaging panel discussion will take a close look at collaborative partnerships focused on continuous innovation, and reveal how top brands are pulling off digital transformation with the help of strategic agency partnerships. Keith Schwartz, CEO of Bounteous, will be joined by category leaders from the CPG and fast casual restaurant industries to discuss digital product innovations developed in response to the pandemic. You’ll learn how they’ve adapted their digital experiences to meet changing business demands, and what it takes to stay in front of their competition. Bounteous CTO, Seth Dobbs, will moderate this discussion.

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keith
Keith Schwartz
CEO at Bounteous
Seth Dobbs
Seth Dobbs
CTO at Bounteous
Romain
Romain Apert
Chief Information Officer at Mars Wrigley
Jeff Rausch
Jeffrey Rausch
VP of Digital Technology at Shake Shack

Sponsored By:

02:00pm - 02:20pm EDT

Why Drupal 9 Really is a Game-Changer

Drupal 9 launched in the summer of 2020, and the impact was immediate. In this session, you’ll learn what makes it better, what the community is doing, and why D9 is the perfect foundation for a truly exceptional digital experience.

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Maggie
Maggie Schroeder
Senior Product Marketing Manager at Acquia
Angie Byron
Angela Byron
Sr. Director of Product and Community Development at Acquia
Lance Geng
Lance Geng
Sr. Director, Applications Engineering at Pac-12 Networks

Activating Intelligent Insight with Acquia Personalization

Real, effective personalization is tough to achieve. With so much data, and no shortage of insights, it can be difficult to know where to even begin creating a truly great, truly tailored experience. In this session, you’ll learn how an integrated approach can help you break through the clutter. You’ll see how leveraging the power of intelligent insights and a true 360 profile can empower you to identify and quickly implement truly effective personalization at every step of the customer journey.

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Alex
Alex Dal Canto
Director of Product Marketing at Acquia
Adam B
Adam Bellusci
Senior Director, Product at Acquia
Jason
Jason Earl
Product Owner at Acquia

Optimizing Design Systems for Digital Experience Platforms

Design systems serve as a foundation for experience design at scale. They provide the components, visual styles, and development processes to help teams create consistent digital experiences.

But many organizations are only using their design system as a style guide to ensure a consistent look and feel – leaving their digital measurement approach to be considered separately. As components are reused, organizations end up tracking the same type of customer interaction in multiple ways – making it difficult to understand how each design pattern actually performs.

In this session, we’ll examine how to evolve your design system into a valuable experience design hub which centralizes guidelines, best practices, and learnings from analytics and A/B testing. We’ll include real-world examples of optimized component design systems and considerations for data-driven personalization use cases.

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Ben Allgood
Ben Allgood
Director of Experience Design at FFW
Dave
Dave Sawyer
Director of Analytics at FFW

Sponsored By:

02:25pm - 02:45pm EDT

A Fail-Proof Approach to Drupal

People and organizations love Drupal because of its flexibility and the turbocharged speed-to-market it makes possible. Determining the best Drupal approach for an organization begins with the valuable tools and guidance Acquia provides. In this session, you’ll learn how Acquia’s latest innovation empowers organizations to make the most of Drupal, without hampering their innovation.

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Jonathon Cartwright
Jonathon Cartwright
Manager, Product Management at Acquia
Ryan
Ryan Picchini
Director of Product Marketing at Acquia

Orchestrating One-to-One Omnichannel Experiences with Acquia Campaign Studio

Customer journeys are anything but simple. They’re intricate, non-linear, and as unique as each customer. In addition to that complexity, siloed data and technology can make it extremely difficult to create and execute the compelling, consistent experiences customers expect across their entire journey. The challenge is further amplified as organizations scale across brands, geographies, or franchises to reach global audiences. In this session, you’ll learn how Acquia Campaign Studio and Acquia Campaign Factory are uniquely equipped to help marketers tailor every touch point across the entire journey, and seamlessly scale a global marketing operation.

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Alex
Alex Dal Canto
Director of Product Marketing at Acquia
KC
Kevin Call
Web Developer at ETSU

Driving Digital Customer Experiences with Acquia on AWS

A popular CMS in the web development community, Drupal offers advantages for driving digital experiences for Acquia customers on AWS. Join Jessica Ho, Senior Partner Solutions Architect at AWS, as she discusses why Acquia is a leading enterprise-grade platform for creating Drupal digital experiences and how Acquia’s Drupal cloud helps customers scale their digital experiences without overspending.

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Jessica Ho
Jessica Ho
Senior Partner Solutions Architect at AWS

Sponsored By:

02:50pm - 03:10pm EDT

Meet the Pilot Driving Acquia Cloud Forward (Hint: It’s Kubernetes-Native)

The Cloud has evolved. And so has the gap in the value provided by Cloud Innovators and Cloud Laggards. In this session, we’ll define a Kubernetes-native solution, outline the value it can provide organizations of all sizes, and reveal how Cloud Next will help you grow without sacrificing any of that precious Acquia security.

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Aaron Pacheco
Aaron 'Checo' Pacheco
Product Lead, Acquia Cloud Platform at Acquia
Maggie
Maggie Schroeder
Senior Product Marketing Manager at Acquia
Sara
Sara Worrell-Berg
Director at Stanford Web Services
Shea McKinney
Shea McKinney
Technical Architect Lead at Stanford Web Services

Unlocking the Power of Customer Analytics

The size and diversity of customer data in today's environment give marketers rich sources of intelligence so brands can engage with customers in new and meaningful ways. As data has been democratized across teams, marketers are no longer dependent on data analysts to feed them information -- and data analysts can also now benefit from the richness of all this new data. In this session, we'll explore the deep analytical capabilities integrated into Acquia DXP, and share how all teams -- from regional managers to brand marketers to executives to data scientists -- can all leverage unified analytics to improve their business.

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Karen Wood
Karen Wood
Senior Director, Product Marketing at Acquia
Baykal
Baykal Mehmet Uçar
Software Development Manager at Arcelik
Ziya
Ziya Aşkar
IT Manager Business Analysis - Sales, Turkey at Arcelik

How Can Companies Use Data to Significantly Improve Their Customers' Journey?

No two customers are alike. So why does customer communication so often feel generic? When companies collect customer data, customers expect them to use it to deliver personalized offerings and create compelling customer experiences. But too often, that just doesn’t happen. Customers complain they’re not getting value for the information they provide. That’s bad for the customer experience and, in the long term, for the brand. The more complex a company's products and services are, the more important it is to pursue data strategies that focus on the customer as an individual. That focus can significantly improve the customer experience throughout the customer journey, and convince the customer to stick around for the long term. In this session, Fabian Payer will discuss how to utilize technology to collect and store user-related data in a structured way, then use that data to develop valuable user-related insights, and deploy those insights transparently and quickly - across all touchpoints.

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Fabian
Fabian Payer
Associate Director Analytics & Data Science at IBM iX

Sponsored By:

03:30pm - 04:00pm EDT

General Session

Leading B2B and B2C brands including Ultimate Kronos Group, Stanley Black and Decker, PVH, and Mars will share their insight about their digital strategies, keys for success, and a deep dive into the tools they use to deliver top-notch CX during the Big Ideas in Digital panel. 

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Stephen Tisa
Stephen Tisa
Senior Director of Digital Technology at UKG
J Luciani
J Luciani
Director, Digital Technologies, Business Solutions at Stanley Black & Decker
Jaladheer
Jaladheer Tummala
Sr. Director of Marketing Technologies at PVH Corp
Richard
Richie Dartois
Head of Digital Demand Engineering at Mars

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