Engage 2020 at-a-glance

Join Engage 2020 online from October 20-21. Our unique online experience will bring you educational sessions and inspiring keynotes all from the comfort of your home or office. We will be updating the agenda on an ongoing basis. Stay tuned for talk tracks and speaker announcements.

10:00am - 11:00am EDT

General Session

03:25pm - 04:00pm EDT

General Session

11:25am - 11:45am EDT

Enterprise Content Management, Evolved

Enterprise content management is hard. That’s why the job has always been left to IT, leaving marketing locked out of the process and frustrated with the slow pace. Acquia’s latest innovation frees up IT, and makes marketing the co-pilot, headed straight for better business outcomes.

Shaun
Shaun McDougall
Director, Marketing at Leidos
Ryan
Ryan Picchini
Director of Product Marketing at Acquia

Making the Leap to Becoming a Digital-First Business

The global pandemic has permanently changed the way brands engage with their customers. Gone are the days of relying on in-person experiences to cultivate loyalty and retention. Now, digital channels are the only practical way for many brands to engage with customers. That means brands must accelerate their plans to become digital-first companies. In this session, you’ll learn how industry leaders made their own digital leap, what they learned along the way, and how their experiences can inform your own transformation.

Karen W
Karen Wood
Senior Director, Product Marketing at Acquia
Dion
Dion Picco
VP of Product, Acquia Marketing Cloud at Acquia

Session details coming soon!

11:50am - 12:10pm EDT

Move to the Latest Version of Drupal Faster, and with Less Effort, Than Ever Before

Upgrading from an older Drupal version, or moving to Drupal from an entirely  different CMS was a pain - until now. We’ll show you how Acquia can help you hit the ground running, and start making the most of the latest version of Drupal faster than ever before.

Maggie
Maggie Schroeder
Senior Product Marketing Manager at Acquia
Angie Byron
Angela Byron
Sr. Director of Product and Community Development at Acquia

The 100 Meter Hurdle: Optimizing Marketing Teams for the Digital-First Era

Today’s world is all about uncertainty. But marketers can rely on two constants: rapid change, and rising customer expectations. Organizations have to adapt or die. That means aligning intelligent insights with key skills, nimble processes, and overall objectives. Understanding the impact of that alignment empowers marketers to transform their programs, while keeping their teams inspired. In this session, you’ll learn how to structure your marketing teams for success. And, you’ll see how Acquia’s latest innovations can eliminate friction from customer experience initiatives, and clear the path to the results you seek.

Alex
Alex Dal Canto
Director of Product Marketing at Acquia

Session details coming soon!

12:15pm - 12:35pm EDT

Build Faster, and More Efficiently with Drupal

From new members to established pros, the Drupal developer community is the heart of the open-source project. Acquia’s latest developer solutions help those new to Drupal  get on board quickly, and start delivering top-quality code in hours. And, seasoned pros will find all the tools they need to work more efficiently, all in one place. We’ll share lots of details about the new developer solutions, all available only on the Acquia Drupal Cloud.*

Ryan
Ryan Picchini
Director of Product Marketing at Acquia
Matthew Grasmick
Matthew Grasmick
Director, Product Management at Acquia

The Art of Self-Disruption: Transforming Experiences with the Acquia Customer Data Platform

For years, Customer Data Platforms (CDPs) have been the overhyped darlings of the industry. But what good do they do in the real world? And how are they better than DMPs, CRMs, data lakes, and other data management solutions? In this session, we’ll demystify the CDP, and hear directly from marketing leaders who have made CDPs the heart and soul of their successful retention, acquisition, engagement, and growth campaigns.

Karen W
Karen Wood
Senior Director, Product Marketing at Acquia

Session details coming soon!

12:45pm - 01:05pm EDT

COVID has Redefined Scale. Learn how to Adapt, and Prepare for What’s Next

From evaluation to purchase, today’s buyer journey is increasingly moving  online. Smart companies are investing in better digital experiences and improving their content to keep their name top-of-mind. But scaling effectively isn’t easy. Especially with multiple digital properties, security concerns, and efficiency needs. Now, we’ll reveal how Acquia’s latest innovation makes scaling truly simple.

Jonathon Cartwright
Jonathon Cartwright
Manager, Product Management at Acquia
Ryan
Ryan Picchini
Director of Product Marketing at Acquia

Amplify Customer Intelligence and Experience with Machine Learning

Personalization is the key to creating and growing customer relationships that last, across all digital channels. But if it’s not partnered with Artificial Intelligence (AI), personalization can only get you so far. When used with the right strategy, AI gives marketers the power to automate the most complex recommendations, enrich segmentation tactics, reach bigger audiences at an individual level, and boost marketing ROI for everything. In this session, we’ll cover the latest challenges and trends, as well as the smartest ways to leverage AI across the customer journey in order to boost customer lifetime value.

Marci
Marci Maddox
Research Director, Enterprise Content Strategies at IDC

Session details coming soon!

01:35pm - 01:55pm EDT

Empowering Your Team with Low-Code

Low-code solutions are transforming how companies build digital products, manage data, deliver content, and more. Easy and intuitive, low-code solutions like Site Studio empower non-technical users to take charge of tasks that historically fell to IT. Here, you’ll find out why everyone’s going low. And you’ll see how a low-code solution makes Drupal even easier, thanks to a visual drag-and-drop interface, reusable components, and more.

Ryan
Ryan Picchini
Director of Product Marketing at Acquia
Craig
Craig Hanna
Director of Sales and Marketing, Cohesion at Acquia

Why Predictive Marketing? Why Now?

Most marketers strive to be data-driven. But many find themselves stuck in old ruts. Running batch-and-blast email campaigns, letting creative ideas trample data, and allowing broad segmentation and targeting to stand in for real personalization. In this session, you’ll hear from Omer Artun, Acquia’s Chief Science Officer and former CEO of AgilOne. He’ll share Acquia’s vision for Artificial Intelligence, along with practical tips for leveraging predictive analytics to boost customer acquisition and growth, and identify and lure in lapsed or at-risk customers. Omer will go beyond theory, and focus on concrete steps you can take now to help navigate these unprecedented times.

Omer
Omer Artun
Chief Science Officer at Acquia
Arnaud
Arnaud Prades
Director of Machine Learning at Acquia

Session details coming soon!

02:00pm - 02:20pm EDT

Why Drupal 9 Really is a Game-Changer

Drupal 9 launched in the summer of 2020, and the impact was immediate. In this session, you’ll learn what makes it better, what the community is doing, and why D9 is the perfect foundation for a truly exceptional digital experience.

Maggie
Maggie Schroeder
Senior Product Marketing Manager at Acquia
Angie Byron
Angela Byron
Sr. Director of Product and Community Development at Acquia

Activating Intelligent Insight with Acquia Personalization

Real, effective personalization is tough to achieve. With so much data, and no shortage of insights, it can be difficult to know where to even begin creating a truly great, truly tailored experience. In this session, you’ll learn how an integrated approach can help you break through the clutter. You’ll see how leveraging the power of intelligent insights and a true 360 profile can empower you to identify and quickly implement truly effective personalization at every step of the customer journey.

Alex
Alex Dal Canto
Director of Product Marketing at Acquia

Session details coming soon!

02:25pm - 02:45pm EDT

A Fail-Proof Approach to Drupal

People and organizations love Drupal because of its flexibility and the turbocharged speed-to-market it makes possible. Determining the best Drupal approach for an organization begins with the valuable tools and guidance Acquia provides. In this session, you’ll learn how Acquia’s latest innovation empowers organizations to make the most of Drupal, without hampering their innovation.

Jonathon Cartwright
Jonathon Cartwright
Manager, Product Management at Acquia
Ryan
Ryan Picchini
Director of Product Marketing at Acquia

Orchestrating One-to-One Omnichannel Experiences with Acquia Campaign Studio

Customer journeys are anything but simple. They’re intricate, non-linear, and as unique as each customer. In addition to that complexity, siloed data and technology can make it extremely difficult to create and execute the compelling, consistent experiences customers expect across their entire journey. The challenge is further amplified as organizations scale across brands, geographies, or franchises to reach global audiences. In this session, you’ll learn how Acquia Campaign Studio and Acquia Campaign Factory are uniquely equipped to help marketers tailor every touch point across the entire journey, and seamlessly scale a global marketing operation.

Alex
Alex Dal Canto
Director of Product Marketing at Acquia

Session details coming soon!

02:50pm - 03:10pm EDT

Meet the Pilot Driving Acquia Cloud Forward (Hint: It’s Kubernetes-Native)

The Cloud has evolved. And so has the gap in the value provided by Cloud Innovators and Cloud Laggards. In this session, we’ll define a Kubernetes-native solution, outline the value it can provide organizations of all sizes, and reveal how Cloud Next will help you grow without sacrificing any of that precious Acquia security.

Aaron P
Aaron 'Checo' Pacheco
Product Lead, Acquia Cloud Platform at Acquia
Maggie
Maggie Schroeder
Senior Product Marketing Manager at Acquia

Unlocking the Power of Customer Analytics

The size and diversity of customer data in today's environment give marketers rich sources of intelligence so brands can engage with customers in new and meaningful ways. As data has been democratized across teams, marketers are no longer dependent on data analysts to feed them information -- and data analysts can also now benefit from the richness of all this new data. In this session, we'll explore the deep analytical capabilities integrated into Acquia DXP, and share how all teams -- from regional managers to brand marketers to executives to data scientists -- can all leverage unified analytics to improve their business.

Karen W
Karen Wood
Senior Director, Product Marketing at Acquia

Session details coming soon!