ENGAGE AGENDA

This year, we’ve designed the Engage Agenda to make it even easier to get exactly what you want from the event. Pinpoint track sessions that are directly relevant to you and your career. Take in a wide range of fascinating keynote speakers. Mix and mingle at loads of great networking events. Get into a deep dive discussion with an Acquia expert. Whatever you need to up your game, you’ll find it at Engage. Be sure to check back often for the very latest additions.

TRACK SESSIONS

To help you focus your time and get the most out of your Engage experience, we’ve divided our sessions into four tracks.

Marketing Leader Logo

 

MARKETING LEADER

Up your game by developing a deeper understanding of the latest ways to ensure your digital experiences are the best they can be. 

IT Leader Logo

 

IT LEADER

Get up to speed on the latest solutions, and learn how they can make a difference in your organization, right now. 

Developer Logo

 

DEVELOPER

Soak up the insights, tips, and tricks  you need to start doing your best work yet. 

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DXP

Discover how composability transforms experience, consistently driving digital innovation at the ever accelerating speed of now, today and for the future.

 

10:00am - 11:15am EDT
General Sessions
10:00am - 11:15am EDT
Mark Jeffries Headshot
Lynne Capozzi
Michael-Sullivan
Dries Buytaert
Kevin
Niel Mouton

General Session

Welcome to Engage 2021!

CEO Keynote

Innovation Showcase

Presenting Sponsor: Wunderman Thompson

11:15am - 11:45am EDT
Partner Hub
11:15am - 11:45am EDT

Partner Booths

11:45am - 12:00pm EDT
Developer
11:45am - 12:00pm EDT
Ron Northcutt
Matthew Grasmick

A Sneak Peek at 2022: The Future of the Acquia Dev Experience

Our developer community is the cornerstone of every great digital experience we create together. And the community’s importance is only growing. Learn about the Acquia developer vision for 2021, and what we’re doing to help you work faster and smarter, so you can contribute even more value to the business.

IT
11:45am - 12:00pm EDT
Maggie
Charley
XC

The Future of Content Is...Composable

Digital content is the most effective path to customer connection. Now is the time to reimagine how you build, deploy, and optimize the vast amount of content you need to create to make those connections. A composable strategy is the place to start. Learn about the Drupal Cloud roadmap, and get acquainted with the solutions that can propel your business forward.

Marketing
11:45am - 12:00pm EDT
Karen Wood
Mark Picone

The Future of Marketing: Open, Accessible, and Democratized

To maximize workflow efficiency, adapt to trends and opportunities, and consistently boost revenue, today’s marketer needs to be empowered. Today, innovative companies can leave the gatekeepers and siloed systems behind, and forge a new path. Marketers can now have quick access to the insights they need. And, they can tap into the power of machine learning to nimbly grow programs, tools, and campaigns to better engage with customers. Learn about the Acquia Marketing Cloud roadmap, and the new vision for the future of marketing.

DXP
11:45am - 12:00pm EDT
Kevin
Alex

The Future is Composable. And Powered by Acquia DXP

Legacy enterprise architectures simply weren’t built for today’s digital-first pace. If you’re stuck on an outdated, inflexible, unadaptable architecture, you may be constantly trying to catch up to the digital expectations of your customers and employees. To drive digital innovation and transformation, you need a new approach to enterprise architecture: composability. A composable architecture enables brands to leverage composable content, data, design, and journeys to fuel composable engagement. Come discover Acquia’s DXP vision for the composable enterprise.

12:00pm - 12:15pm EDT
Developer
12:00pm - 12:15pm EDT
Beverly Lanning
lance

Ramping Up: Acquia CMS as an Accelerator

Acquia CMS - our newest distribution of Drupal - delivers an innovative new way to build, run, and enhance Drupal applications. And it’s our best yet. We’ve designed it to be inclusive of community needs, shorten the learning curve, and make it easier for customers to run Drupal. Beverly Lanning, a Senior Technical Architect, will be joined by Lance Brown from Blue Cross Blue Shield Kansas to discuss not only how Acquia CMS can serve as an accelerator for a wide range of Drupal use cases, but how it also helps deliver those projects ahead of schedule and under budget.

IT
12:00pm - 12:15pm EDT
Maggie
MichaelS

Infinity and Beyond: Scaling Your Drupal Application

More of the customer journey takes place on your digital channels than ever before. Are you ready for those demands? Learn how to secure 99.99% uptime with Acquia.

Marketing
12:00pm - 12:15pm EDT
Karen Wood
Hannah Smith

Free the Data: Transforming Marketers into Data Scientists and Analytics Experts

A company’s customer data is its most valuable asset. But too often, it’s locked away from the people who need it most - marketing and engagement professionals seeking to leverage data for marketing programs. When non-marketing teams become blockers to data, campaign launches are delayed and efficiency dies. Machine learning models built by a few elite experts often don’t make their way to the marketers who need them. Learn how to expand the usage of machine learning across your organization, so you can democratize data, and empower marketers.

DXP
12:00pm - 12:15pm EDT
Amit Rai
Alex

The First-Party Data Revolution: Winning Hearts, Minds, & Market Share Today

It’s time to scale your experiences without the sugar. Now, you can leave cookies in the past and emerge stronger than ever before. With a powerful first-party data strategy, you’ll win customer trust and loyalty no matter where they engage - online or offline. Intelligent identity resolution uses the power of machine learning to deliver a clear, complete, and enriched understanding of who your customers are, and what they want at any moment in the journey. Democratize data across your organization, and empower every team member to make informed decisions that enhance the digital experience at every step.

12:15pm - 12:30pm EDT
Developer
12:15pm - 12:30pm EDT
Ron Northcutt
Mark Shropshire
Jim Nourse

Headless Drupal and Gatsby: Scaling Content Delivery

Penn State News, one of Penn State University’s most visible communication platforms that generates millions of pageviews annually, has an ambitious goal to build a best-in-class digital storytelling platform. The decision was made to pivot to a headless Drupal architecture to transform the way they create and share news on their site. In this fireside chat, learn how a world-class public research university is revitalizing their news site into a more resilient platform that will deliver Penn State News the freedom to share stories with speed and scale.

IT
12:15pm - 12:30pm EDT
Maggie
Deepak V
seth

Delivering Composable Content with an Agile Team

With demand for content increasing everyday, making content easy to create and update is more critical than ever. Join this session to learn how SoCalGas successfully migrated over 700 pages in less than 3 months, adopted an agile approach to content delivery, and how they have incorporated low-code content delivery into their workflows.

Marketing
12:15pm - 12:30pm EDT
Karen Wood
brian prue

Art of the Possible: Acquia's Vision for Machine Learning to Power DX and CX

Acquia Machine Learning is the long-established intelligence powerhouse for Acquia Marketing Cloud. But how can it power digital experiences in Drupal Cloud, including content strategy, content optimization, and capacity planning? Take a live demo tour of our top use cases of leveraging machine learning for content, and understand Acquia's vision for machine learning.

DXP
12:15pm - 12:30pm EDT
Alex
Johan

Free Your Content: A Composable Approach to Success

A composable architecture empowers you to rethink your product experiences from scratch. When you’re free from internal taxonomies, and from the complexity and cost of dealing with multiple information sources, you can deliver more value to your customers. Learn how to master content ranging from thought leadership to your catalog, and deliver enriched product experiences everywhere. You’ll gain control of the buying journey and streamline operations to focus on intelligent experiences, all without endless synchronization.

12:30pm - 12:45pm EDT
Developer
12:30pm - 12:45pm EDT
Ron Northcutt
Pratik

Blue Skies Ahead: Moving to 100% Cloud-Based Development

The right tools make developers faster and more efficient. But at what cost? Setting up and maintaining tools and environments can take hours. With Cloud IDE and Acquia’s developer tools, you can be up and running in minutes with an ideal workflow that’s 100% cloud based - your feet never even have to leave the ground.

IT
12:30pm - 12:45pm EDT
Maggie
Ray saltini
Ricardo

Building Your Digital Estate: Strategy & Planning

Creating an experience that is usable by your entire team and puts design first is critical. But getting alignment and executing on a composable architecture with design at its core can be difficult. Learn how Acquia and FFW help customers drive scalable digital experiences using composability.

Marketing
12:30pm - 12:45pm EDT
Beth Adams
Leah Sand
Kirsten Powell

The Marketing Crystal Ball: The Future of Segmentation, Targeting and Personalization

Delivering relevant messaging, content, and offers to the right audience at the right time on the right channel is every marketer’s goal. But it’s easier said than done. Fortunately, new innovations in machine learning and advanced analytics are empowering marketers to be more precise with personalization - at greater scale - than ever before. In this session, Acquia customers will share their personalization best practices, and reveal which tactics are having the biggest impact on conversion and revenue.

DXP
12:30pm - 12:45pm EDT
Alex
Edmund Frey

Shop Everywhere: Intelligently Expand Your Catalog With Marketplaces

A catalog tells a story, but market testing new products, expanding selection, and stocking inventory is costly. Unlock new revenue streams by easily onboarding merchants on a single platform, expanding product assortments or complementing core offerings with other merchants’ services. Learn how to cut out the tedious steps of investing in and sourcing inventory yourself and onboard Merchants that enrich your product portfolio with requires less resources and investments than stocking and managing your own products, redistributing the financial risks while receiving commissions on successful sales increases your profit margins.

12:45pm - 01:15pm EDT
Partner Hub
12:45pm - 01:15pm EDT

Partner Booths

01:15pm - 02:15pm EDT
General Sessions
01:15pm - 02:15pm EDT
Mark Jeffries Headshot
Lynne Capozzi
XC
Aqif
Phuoc
Kaarthik
Seth
Mike M
Bill Tine

General Session

CX' 21 Survey Results

Big Ideas in Digital

Today’s digital transformation innovation may be tomorrow’s old news. Which means keeping up with the latest in has never been more important. Come hear from leading brands, including AMD, Stanley Black & Decker, and Centara, about the latest in strategy. They’ll be sharing what’s happening, what’s working, and what you absolutely need to know, right now.

How sweet it is: Inside the EPAM and Mars digital transformation

As a global brand that produces everything from candy to pet food to nutritional supplements and beyond, digital transformation at Mars is a uniquely complex effort. Lieu Phouc, Digital Experience Senior Architect, and Kaarthikeyan Subramaniam, Digital Engineering Lead, will join Seth Gregory, Head of Drupal Competency, EPAM for a in-depth look at where they are in the process, how Acquia is empowering them to launch and scale at lightning speed, and how they’re empowering their business users to do more, and plenty of other delicious tidbits. 

On the rise: The very latest from King Arthur Baking Company

What’s that delicious aroma? Why, it’s a successful digital transformation at one of America’s most beloved brands! In this session, Acquia CMO Lynne Capozzi will head (virtually) to King Arthur’s Vermont HQ for a behind-the-scenes look at their progress so far, and what to expect next. Bill Tine, KABC’s VP of Marketing, will share a few tips and tricks, along with some surprising fun facts about the 230-year-old company. Success has never tasted so sweet! 

 

 

02:15pm - 03:00pm EDT
Workshops
02:15pm - 03:00pm EDT
Beverly Lanning

Take a Test Drive: Get Hands-On with Acquia CMS and Site Studio

What can a pre-configured, low-code Drupal solution do for your organization? Plenty. More people can contribute. Non-technical users don’t need to rely on IT to add or edit content - or even create a stunning design refresh. And best of all, IT staff can focus on other things. In this session, you’ll see (and experience) how Acquia CMS delivers a wealth of best practices to your doorstep, ready to use and fully maintained by Acquia’s Drupal experts.

Workshops
02:15pm - 03:00pm EDT
Scott

Making Data Work: Using What You Have to Drive High-Value Experiences

Right now, your platforms and applications are generating massive amounts of data that reveal how your team delivers and how customers interact with your business. Come learn how to harness and understand the data that’s at your fingertips, and how to put it to work on delivering higher value customer experiences today.

Workshops
02:15pm - 03:00pm EDT
Shane Jordan

Now What? Keeping Everything Running Smoothly, Post-Launch

Okay, so the website launch went seamlessly. But you’re not done yet. Keeping your platform running seamlessly involves determining which team members should stay involved, how updates, bug fixes, and new features will happen, the best methods to keep everything on track, and a lot more. In this session, we’ll cover the questions that can help keep your platform healthy, what warning signs to watch for, building an effective post-launch team, keeping governance in place, and many other ways to help ensure long-term success.

Workshops
02:15pm - 03:00pm EDT
Mike M

A Very Good Investment: How Ongoing DevOps Efforts Can Pay Off Later

Continuous integration, automated testing, and other devops investments may not be easy (or cheap), but they can pay massive dividends down the line. If you make the right choices now, you’ll be ready when that critical security release, major Drupal upgrade, or normal bug fix comes around.